#014 Feedback Room

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B2_#014 // The Fake News Room // Johanna Just

To increase clicks, influence and readership, propagators of fake news are using all means. What is fake or real, becomes irrelevant as long as it pushes the number of likes, shares and comments. The Feedback Room refers to the algorithmic echoing of content: leaving the user alone with distorted, shortened, unrelated bits of information, the reader is stuck in swirl of the same sensational headlines over and over again and at the same time bound to its position, becoming himself an active amplifier – it takes courage and determination to climb the ladder down to the real world.

Johanna Just is a M.Arch student at the Bartlett School of Architecture 

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